• Types of marketing positions mentioned by Angus – More creative (outbound) positions vs. positions focused on strategic planning (inbound.) Long-term vs. short-term marketing. Technical marketing jobs (product development, etc.) Marketing research

• Recommended Books:

o “The Inmates are Running the Asylum – Why High-Tech Products Drive us Crazy and How to Restore the Sanity” – Alan Cooper
o “How to Win Friends and Influence People” – Dale Carnegie
o “Body Language” – (don’t know author)

• Quotes from the panelists (be careful to keep in context – if you remember the context.)

o “Titles are meaningless” – Referring (I think) to how the same title can mean completely different things at different companies
o “Be a real human being”
o “Be creative with resume and application”
o “Passion!”
o Interviewer is thinking “can I work with this person?”
o “segmentation, segmentation!!”
o “experience can breed complacency” – use your career change as an advantage in interviews – think about how this gives you an advantage over candidates who may have what seems like more relevant experience. Dave talked about giving second interviews to the two people who didn’t have the most relevant experience.
o “Bring your personality to the game”
o “What is the job you want 5 or 10 years from now and what are the steps to get there?”
o “Think about yourself as a product – market yourself”
o “Use the BCC!” “Practice Interviewing!”

• Comparing Microsoft and T-Mobile:

o Microsoft has more ability to hire based on the individual while T-Mobile has to be more concerned with hiring for a really strong match with the available position.
o Coming into an interview with the attitude that you want to “win the world” will not resonate very well at T-Mobile (Dave Bodmer’s opinion.)
o You can work at Microsoft for your entire career and feel like you have worked for a number of different companies.

• Technical Experience Needed for Marketing Positions?

o Depends on the position – you should be able to determine how much tech. experience is needed based on the job description
o Technical experience is more “added value” for most MBA marketing positions
o Interviewers are first looking for business acumen from MBA candidates – as well as do you have a passion to learn about the technology – can you see the tech. from the customer’s perspective and use this to creatively market the product.